MyShape started around a kitchen table in September 2004. The idea germinated in response to a problem shared by women of all ages and sizes: finding clothes that both fit well and flatter our body shapes. We all deserve great clothing in wonderful, exquisite textiles and designs that celebrate our body shapes.
The idea has transformed into MyShape.com, an online retail store created for you. Your store (called your Personal Shop™) is where you'll find clothing matched to your measurements, your body shape and your preferences.