RealAge is a division of Sharecare that provides health information to consumers. Now the registration path for Sharecare.com, the stated mission of RealAge is to encourage consumers to maximize their health and wellness by making their “RealAge” younger. It was founded by Michael Roizen, currently the chief wellness officer at The Cleveland Clinic. In the RealAge Test, users typically fill out a questionnaire about their health history, which is then used to generate personalized content, including highly targeted advertisements. Most revenue comes from pharmaceutical companies paying to advertise their drugs to individuals who have taken the website test and become members.
RealAge – Acquired by Hearst Magazines in 2007 (and then by Shareware in 2012) (2x multiple)John Harbison2021-09-12T09:06:43-08:00