WiseWindow is a private data provider of unstructured “big data” sentiment, used in real-time business intelligence. The company, now part of KPMG, is based in Irvine, California and has 25 full-time employees. WiseWindow’s patented web analytics system, Mass Opinion Business Intelligence (MOBI) analyzes and classifies comments made online and distills the information into a pre-defined, structured database. The company has shown “the predictive value of cluster analysis by applying it to social media content.”