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Bluebeam

In short, Bluebeam Software makes smart, simple solutions for paperless workflows that leverage the PDF format. It all started back in 1997 when we developed CAD to PDF creation technology for aerospace engineers. Now their award-winning PDF creation, karkup and edition solutions are used by the world's top architecture, engineering and construction firms, as well as government agencies. They also have a strong following among tablet PC users, students and educators, accountants and even lawyers.

They don't just create "easy-to-use" software, but they design ways that make their software feel like second-nature. the are avoid complex jargon and "corporately" politics like the plague.