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Greenplum was founded in 2003 with the goal of tackling the growing demands of storing and analyzing business data. It says that its customers include divisions of NASDAQ and the New York Stock Exchange, Skype, Equifax, T-Mobile, and Fox Interactive Media.

Greenplum was acquired by EMC Corporation in July 2010, becoming the foundation of EMC’s Big Data Division. Greenplum’s products at the time of acquisition were the Greenplum Database, Chorus, and Data Science Labs. Greenplum had customers in vertical markets from financial services, telecommunications, Internet, retail, transportation and pharmaceuticals industries.They included Silver Spring Networks, Zions Bancorporation, Reliance Communications, NYSE Euronext, Orbitz, Havas Digital, China Unicom, and Tagged.