GroundTruth Expands Senior Team

MR WebRead the rest “GroundTruth Expands Senior Team”

GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales

GeoMarketingRead the rest “GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales”

GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

BusinessWireRead the rest “GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett”

Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

ExchangeWireRead the rest “Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon”

Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

Street FightRead the rest “Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior”

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

Marketing LandRead the rest “AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic”

Nearly 60 Percent Of Car Buyers Do Mobile Research While At Home

Geo MarketingRead the rest “Nearly 60 Percent Of Car Buyers Do Mobile Research While At Home”

New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales

Globe NewswireRead the rest “New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales”

96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase

Geo MarketingRead the rest “96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase”

Will The Term ‘Fast Casual’ Still Exist In A Year?

Geo MarketingRead the rest “Will The Term ‘Fast Casual’ Still Exist In A Year?”

GroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)

Globe NewswireRead the rest “GroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)”

Is the Value of Validation Really That Valuable?

Exchange WireRead the rest “Is the Value of Validation Really That Valuable?”

Getting ‘third-party verified’ is high on mobile media buyers’ agenda

Net ImperativeRead the rest “Getting ‘third-party verified’ is high on mobile media buyers’ agenda”

Getting third-party verified is high on mobile media buyers’ agenda

Small Business.Co.UKRead the rest “Getting third-party verified is high on mobile media buyers’ agenda”

Taco Bell boosts store traffic with location-based mobile targeting

Mobile MarketerRead the rest “Taco Bell boosts store traffic with location-based mobile targeting”

GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship

BusinessWireRead the rest “GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship”

How GroundTruth Drove 170,000 Taco Bell Visits For Two-Week ‘Live Más’ Campaign

Geo MarketingRead the rest “How GroundTruth Drove 170,000 Taco Bell Visits For Two-Week ‘Live Más’ Campaign”

Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?

GeoMarketingRead the rest “Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?”

GroundTruth sees rise in global demand for location data

Net ImperativeRead the rest “GroundTruth sees rise in global demand for location data”

GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4

Globe NewswireRead the rest “GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4”

GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4

Globe NewswireRead the rest “GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4”