One month after relaunching xAd as GroundTruth, the CEO is leaving amid an ‘investigation’

recode

Location ad platform xAd rebrands as GroundTruth, expands beyond advertising

MarTech Today

Location Marketing Firm xAd Rebrands As Groundtruth To Represent Move Into Data Analysis

Mobile Marketing Magazine

How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm

Advertising Age

xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

Street Fight

Renault uses location intelligence to drive customers into showrooms

Internet Retailing

Renault Targets Professionals With 360 Video Location-Based Campaign

Mobile Marketing Magazine

L’Occitane Gets A Boost From Location Strategy

Mobile Marketing Magazine

L’Occitane delivers 10% sales boost to stores through location-based targeting

Internet Retailing

A location strategy lights up the UK high street for L’Occitane

Retail Times

XAd Expands Partnerships With MRC-Accredited Organizations

Real-Time Daily

xAd Fortifies Commitment to Brand Safety with Expanded Partnerships

Globe Newswire

Q&A: xAd on Why Marketers Are Turning to Contextual Data

INside Performance Marketing

Timberland Drives Footfall With Location Campaign Through xAd

Mobil Marketing

Is cost-per-offline-visit the future of mobile advertising?

eConsultancy

D Sharma’s xAd Shifts Location Marketing From Impressions To Guaranteed Outcomes

Forbes

xAd Pushes the Industry Forward by Introducing First-to-Market Cost Per Visit Model, Guaranteeing Offline Visits

Yahoo! Finance

Ad Costs May Vary for Fast Food and Retailers for xAd’s Location Data Model

Advertising Age

Starbucks traffic falls as competition in mobile ordering rises

Puget Sound Business Journal

Starbucks Shares Under Pressure Amid Concerning xAd Market Share Data

Benzinga

xAd: 3 consumer trends to expect in 2017

IBM Think Marketing

xAd: Is Mobile Ad Targeting The Next Philanthropic Frontier?

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Newest Form D Filing: xAd $42.50 million Fundraising. Dipanshu Sharma Submitted Nov 23 Form D

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Raise Report: New Funding for xAd, Glint, Periscope Data

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Matta Transfers to xAd as it Buys, Gets Funding

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xAd closes $42.5M Series E, acquires WeatherBug

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WeatherBug bought by xAd to enable location-based predictive marketing

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xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing

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How xAd used location technology to help feed over 200 people in need

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Do It Day 2016: xAd helps the public take a stand against domestic violence

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‘We just need to train AI along the way’: xAd CEO on the future of location advertising

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Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd

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DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia

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Plan It Day New York: How The Doe Fund, Ad Council, xAd and more will change the world in a day

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xAd tackles domestic abuse in its challenge for Do It Day in the US

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How xAd wants to use its location technology to lower the UK’s food waste and how you can help

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xAd: Location Tech Inspires Investors To Write Checks

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GeoBlocks offer more precise location targeting and analytics, says xAd

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xAd partners with AdMaster to provide better measurement of mobile campaigns driving in-store visits

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xAd and AdMaster Partner to Bring in a New Solution to Measure Mobile Advertising Linking In-Store Visits and Campaign Performance

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xAd: Partners ‘Close Online to Off-Line Loop’

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xAd and AdMaster Launch First Mobile Advertising Measurement Solution that Links Campaign Performance to In-Store Visitation in China

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xAd “Always-on” mobile consumers are making purchasing decisions faster than ever, xAd reports

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xAd: Mobiles’ role in purchasing decisions becoming more prominent

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xAd: Chipotle’s Free Burrito Campaign Appears To Have Been A Success

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xAd: Jack In The Box wins the night and other insights from QSR foot traffic report

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xAd: Free Burritos Helped Chipotle’s Foot Traffic — and Hurt the Competition

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ComScore and xAd pair to link online ads with offline actions

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ComScore Now Measures Online, Offline Foot Traffic

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xAd Teams With comScore For Mobile Attribution Solution

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comScore, xAd partner to connect mobile ads to store visits

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ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

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xAd Launches Store Visit Analysis Platform

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Tech companies are rushing to create new ways to track your visits to restaurants and stores

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xAd Launches Location Intelligence Platform

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xAd: Is Chipotle Finally Winning Its Customers Back?

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xAd Gets New Chief Product Officer

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XAd Skims $250 Million Run Rate Off Surge in Location-Based Marketing

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Mobile advertisers want to know exactly where you are. This company tells them.

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xAd Achieves $250M Run Rate, 100% Revenue Growth as Location Intelligence Ad Business Booms

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